Canon Publicidad en TV y cine, Digital Canon Life Redefine: Thai Alphabet Rabbit’s Tale

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Canon Life Redefine: Thai Alphabet

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Sector Cámaras fotográficas y videocámaras
Media Publicidad en TV y cine, Digital
Mercado Tailandia
Agencia Rabbit’s Tale
Agencia de production Meour
Publicado octubre 2016

Premios

ADFEST 2017
Media Lotus Best Use Of Branded Entertainment & Content: User Generated Content Bronze

Creditos y descripciones

Media: Case Study Film
Credit : Rabbit’s Tale Co., Ltd.
Executive Creative Director: Noranit Yasopa
Creative Director: Papop Chaowanapreecha
Copywriter: Nalin Viroonhatham
Art Director: Valunch Charoensombut-amorn
Account Director - Kathleen Wongsaenganan (gad)
Account Executive - Natthawut Chartpatthomrak
Strategic Planning Director - Saroj Laohasiri (executive Strategic Creative Director)
Agency Producer - Potrawee Wichien/ Arthitaya Kitiwattanakorn
Associate Account Director - Nat Luevarapong
Digital Planner - Kook Khampain/sayomphu Pongmai
Head Of Design Team - Sibb Sattakhunchutipas
Senior Graphic Designer - Chakrit Boonjaroen
Graphic Designer - Saratoon Chanvichit
Graphic Designer - Nattawat Mongkol-adisai

Credit : Meour Production Co.,Ltd.
Film Production Company - Meour Production Co., Ltd
Assistant Producer - Worarat Kaewkhow
Production Manager - Mittraphorn Phongsaroj/vananan Whangpuam
Director: Teewin Varapaskul
Cinematographer - Setthawut Samathimongkol
Gaffer - Apiwat Thongyoo
Film Producer - Thanaphorn Phiansomphol
Assistant Director - Pongsakorn Chomwong
Production Manager - Parisoot Naraiprasit
Assistant Producer - Worarat Kaewkhow
Production Manager - Mittraphorn Phongsaroj/vananan Whangpuam.
Editor - Tanat Suraboonkul
Senior Post Producer - Kanitha Samran
Lead Flame Artist - Chatpatt Ittipitchayawat/lhin Koedliam
Visual Effects Supervisor - Kem Suraphongchai
Cg Artist - Yuttasak Jarupitak/benz Piyawong
Description:
Canonlife Redefine: Thai Alphabets / Redefining Thai Education At Its Origin With The Power Of Strategy.
Learning The Thai Alphabets Is The First Step Of Thai Education. Through The Power Of Photography, Canon Believes There Is A Way We Can Create A More Inspiring Learning Experience For Thai Students By Modifying The Original Format Of The Current Thai Alphabet Textbooks.
We Launched The “canon Life Redefine: Thai Alphabet” Campaign As A Photo Contest That Turns An Online Community Into A Hub That Lets Photographers Bring The Power Of Photography To Create A New Set Of Thai Alphabet Based On Photographs. 6,253 Photographers Participated In The Campaign And The Total Of 8,653 Photographs Were Sent In.
At The End Of The Campaign, We Were Able To Produce A Whole New Set Of Learning Tools For Over 400 Schools All Across Thailand. The Campaign’s Meaningful Objective Made Millions Of Impressions Through Shares On Social Media Channels. Most Importantly, This Campaign Successfully Redefined Thai Education’s Most Crucial Learning Tool Through The Power Of Photography.