Entourage TBWA Paris para Entourage

Entourage

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Sector Web pagina, Anuncios de servicio público , Mobile applications
Media Publicidad en TV y cine, Digital
Mercado Francia
Agencia TBWA Paris
Executive Creative Director Benjamin Marchal, Faustin Claverie
Art Director Cedric Moutaud
Copywriter Vincent Pedrocchi
Creative Anne Vincent, Stephanie Decombe, Martin Rainaut, Marie-Anne Tambuté
Agencia de production La Minga
Director Clément Montfort, Morgan Le Pivert
Publicado abril 2017

Creditos y descripciones

Media: Outdoor
Category: Public interest
URL: http://www.entourage.social/
Product: Social Network
Additional: Helping the homeless
Client: Entourage
Jean-Marc Potdevin – Lucie de Clerck – Claire Duizabo – Joseph Ory
Anne-Claire – Pablo – Kenny – Rachid – Pierrot

Agency: TBWA\Paris
Creatives: Anne Vincent, Stéphanie Decombe, Martin Rainaut, Marie-Anne Tambuté
Executive Creative Director : Benjamin Marchal, Faustin Claverie
Copywriter : Vincent Pedrocchi
Art Director : Cédric Moutaud
Art Director Assistant : Valentine Foulonneau
CEO TBWA\Else : Maxime Boiron
Agency Producer : Ghislaine Byramjee
Production Company : La Minga
Directors : Clément Montfort, Morgan Le Pivert
Post-production : Anne-Claire Girard (TBWA\Else)
Editor: Quentin Colombet (TBWA\Else)
Head of Music and Sound : Olivier Lefebvre
Music Art Director : Philippe Mineur (TBWA\Else)
Sound Director: Fanny Mithois (TBWA\Else)
Music Agency : Circonflex
Published: April 2017
Description:
Entourage is the story of a project reconciling the digital and social realms.
Like a social network, this application connects residents and allows them to create a supportive circle, an entourage, for homeless people in their neighborhood.
To support this new way of helping, TBWA\Paris decided to make Entourage known by delivering its message on the most viral media in the world: a banknote.
What is often cruelly lacking for the homeless, worse than the want for money, is social connection.
The Entourage application, created in 2014 by Jean-Marc Potdevin (the association won the prize La France s'Engage in January 2017), helps homeless people by recreating a link around them.
For the launch of this campaign, TBWA\Paris imagined an original operation:
Knowing that a 5 euro note changes hands more than 1000 times a month, why not turn these notes into a real medium ?
Entourage and TBWA \ Paris reached out to homeless people and asked them to handwrite a short message on these notes.
By using these bills, which remain legally valid, homeless people began to spread the awareness message in the 2nd and 9th arrondissements of Paris. This message will continue to change hands indefinitely and thus reach a mass audience.
Shot with a limited team with the same material and techniques used by journalistic documentaries, this film explains the operation and mission Entourage has set for itself.