Europcar Publicidad en TV y cine, Digital Face to Face with the Arsenal Family LIQUID THREAD, SPORTS at SMG

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Face to Face with the Arsenal Family

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Sector Otros servicios y productos para los coches
Media Publicidad en TV y cine, Digital
Mercado Reino Unido
Director Ben Fogg
Creative Director Rupert Britton
Creative Tom Dibb
Producer Ariyan Samarbakhsh, Jade Fitton
Agencia SPORTS at SMG
Publicado noviembre 2014

Creditos y descripciones

Starcom MediaVest Groupâs sports marketing division SPORTS at SMG and LiquidThread, its branded content arm, launch a 'mockumentary' style video campaign for Europcar in partnership with Arsenal, 'Face to Face with the Arsenal Family'. LiquidThread developed the idea to superimpose the faces of three of Arsenal's best known players Jack Wilshere, Per Mertesacker and Alex Oxlade-Chamberlain onto the faces of actors playing the their relatives for the light-hearted campaign.
The creative strategy is to bring fans closer to their heroes through the mockumentary and introduce us to some larger than life characters: Kenny Wilshere, Jackâs plumber uncle, Trudy Mertesacker, Perâs world champion baker sister and Darren Oxlade-Chamberlain, played by The Officeâs Ewen MacIntosh, as Alexâs plane spotting cousin.
Category: Automotive
Client: Europcar UK
Agency: SPORTS at SMG and LiquidThread
Country: United Kingdom
Director: Ben Fogg
Creative Director: Rupert Britton
Creative: Tom Dibb
Producer: Ariyan Samarbakhsh
Producer: Jade Fitton
DoP: Neus Olle
Sound: Edwin Weiss
Visual Effects: Neon
Account Director: James Anderson
Production Designer: Lucy Sanderson
2nd DOP - Luca Ciuti
1st AC â Sonia Rodriguez
Art Department Assistants - Gemma Therese Pearce/Karl Lyons
Costume â Julie Elgar
Make Up â Antonio Lleonart
Daren Oxlade-Chamberlain â Ewen MacIntosh
Trudy Mertesacker â Lillian Schiffer
Kenny Wilshere â Grant Davis