Forever Young Krow Communications para Fiat

Forever Young

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Sector Coches
Media Publicidad en TV y cine, Digital
Mercado Reino Unido
Agencia Krow Communications
Director Cyriak
Executive Creative Director Nick Hastings
Creative Director Nick Hastings
Creative Georg Thesmann, James Sinclair, Al Welsh
Publicado marzo 2017

Creditos y descripciones

Alternative Title: 60 years
Category: Automotive
Client: Fiat 500
Agency: krow communications
ECD/Creative Director: Nick Hastings
Creative Team: Georg Thesmann, Al Welsh and James Sinclair
Senior Account Director: Emma Christmas
Senior Account Manager: David Woolfe
Agency Producer: Sushi Tester
Editors: Cyriak and David Shepherd
Director: Cyriak
Production Company: kworks

Description:
kworksFiat is celebrating the 60th anniversary of its iconic Fiat 500 with a 90-second film by surrealist British animator Cyriak.
The animation, which portrays how the Fiat 500 has been a much-loved part of popular culture since 1957, will premier today (March 9) at the Geneva Motor Show.
Fiat approached krow with a brief to mark the Fiat 500’s 60th anniversary with a celebration of its enduring style.
The film that krow produced makes full use of Cyriak’s distinctive surreal and psychedelic animation style to tell the evolution of the Fiat 500 from its inception in 1957 to its latest incarnation in 2017: the Fiat 500-60th Limited Edition.
The creative team at krow was Georg Thesmann, Al Welsh and James Sinclair.
The film; FOREVER 500 will feature on Fiat’s stand at the Geneva Motor Show and will be hosted online.