Bowhead Technology (Shanghai) Publicidad en TV y cine, Digital Pet In A Cup [video] Cheil Beijing

Pet In A Cup [video]

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Sector Hogar y Mascotas
Media Publicidad en TV y cine, Digital
Mercado China
Agencia Cheil Beijing
Director Apple Lee
Executive Creative Director Jacky Lung
Art Director Chenghao Xie Ogilvy Beijing
Copywriter Jackie Bai
Publicado enero 2016

Premios

Ad Stars 2016
Mobile Mobile applications / Mobile games Silver
Public Service Advertising Education Crystal
Design Product & Service: Electronics / It/ Office Equipments / Home electronics & audio-visual / Business Equipment & Service Crystal

Creditos y descripciones

Brand: Gululu
Advertiser: Bowhead Technology
Agency: Cheil China, Beijing
Alternative Title: Pet In A Bottle
Executive Creative Director: Jacky Lung
Creative Director: Jackie Bai
Copywriter: Jackie Bai
Art Director: Chenghao Xie
Computer Artist: Wei Lai
Production Manager 1: Benson Clive
Agency Producer: Xin Tan
Film Production Company: Filmplexe, Beijing
Director: Apple Lee
Film Producer: Jason Sam
Special Effects Company: Treasure Tree, Beijing
Visual Effects: Lingfei Zhang
Animator: Cheung Kawah
Special Effects Producer: Foo Sing Choong
Background Overview: Children Find Drinking Water Boring, Bland, And Even Repulsive. Parents Are Concerned About How Regular, And How Much Water Their Children Drink, Especially When The Kids Are On Their Own.We Want To Design An Interactive Device, That Changes The Process Of Water-Drinking From Boring To Fun. So The Children Could Self-Cultivate A Healthy Drinking Habit, And The Parents Could Be Informed With Instant Water-Drinking Data. Cooperated With Bowhead Technology, We Developed Gululu- An Internet Connected Smart Cup Featuring pet In A Cup", To Solve The Problem. Users Told Us Their Children No Longer Get Bored, While They Self-Cultivate A Healthy Drinking Habit. Gululu Is Not Just A Smart Cup For The Children But Also Something With Emotional Connections. Survey Results Show 88% Target Parents Show Strong Purchase And Recommendation Intent. To Build An Ecosystem For Bean Spout, Were Now Planning An Open Api For 3rd-Party Game Developers, And Discussing With Other Brands To License Appealing Content. There Will Be More And More Interactive Games Added To Our Ecosystem.