Honda Publicidad en TV y cine, Digital Real View Test Drive Saddington Baynes

Real View Test Drive

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Sector Coches
Media Publicidad en TV y cine, Digital
Mercado Reino Unido
Agencia Saddington Baynes
Publicado abril 2017

Creditos y descripciones

To create a series of engaging virtual test drives for Honda's all-new Civic models effective across 22 markets in 17 languages. The films take place in a unique CGI 'Showroom', designed using Saddington Baynes' world-first neuroscience testing service to uncover non-conscious reactions to brand perception. The showroom must educate on an technical level, appeal on an emotional level, as well as uphold Honda's brand values.
Media: Interactive
Category: Automotive
Client: DigitasLBi
Agency: Saddington Baynes
Country: United Kingdom