John Lewis Publicidad en TV y cine, Digital Busters Garden Interactive Christmas Vr Experience MPC

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Busters Garden Interactive Christmas Vr Experience

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Sector Centros comerciales
Media Publicidad en TV y cine, Digital
Mercado Reino Unido
Agencia MPC
Publicado abril 2017

Premios

Creative Circle 2017
Innovation Best Innovation/use Of New Technology Gold

Creditos y descripciones

Brand: John Lewis
Entrant: Mpc London
Agency: Mpc London
Synopsis:
‘Buster’s Garden’ is one of the most technically ambitious VR pieces attempted in advertising. This is the first commercial interactive VR experience that allows people to control interactivity with their own hands, rather than with physical controllers. Notably it’s the first VR experience to introduce video capture of users by setting up a 3D camera in-store, with instant composition of users into the 3D garden scene. This innovation meant that in a VR first, users could immediately share a unique film of themselves in the 3D environment just moments after they’d taken part in the experience, increasing sharability and engagement.