Yoga Art AMPFY para Lenovo

Yoga Art

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Sector Laptops, Netbooks, Tablets (en)
Media Publicidad en TV y cine, Digital
Mercado Brasil
Agencia AMPFY
Chief Creative Officer Fred Siqueira
Associate Creative Director Will Ferrari
Art Director Alexandre Nascimento
Copywriter Udo Nery, Will Ferrari
Publicado agosto 2017

Creditos y descripciones

Category: Electronics, Technology
Media: Experiential
Brand: Lenovo
Agency: Ampfy
Geo: Brazil
Advertising Agency: Ampfy, Sao Paulo, Brazil
Chief Creative Officer: Fred Siqueira
Associate Creative Director: Will Ferrari
Art Director: Alexandre Nascimento
Copywriters: Udo Nery, Will Ferrari
Illustrators: Zezao, Cranio, Muretz/a>, Mari Pavanelli
Published: January 2017
Description:
Yoga are Lenovo's laptops with four different modes of use. To show it for the consumers, we created an innovative campaign inviting four street artists to customize four Yoga laptops on social networks. The live videos took four days, with some of the best Brazilian artists: Zezao, Mari Pavanelli, Muretz, and Cranio. They had only one hour to customize one Lenovo Yoga. Everything was shot and broadcasted online, totaling over 240 minutes of live video and creating four masterpieces that wowed millions of people.