Anthony Joshua - Made to Move Grey London, Valenstein & Fatt London para Lucozade

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Anthony Joshua - Made to Move

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Sector Energy Drinks (en)
Media Publicidad en TV y cine, Digital
Mercado Reino Unido
Agencia Grey London
Executive Creative Director Dominic Goldman
Creative Dominic Goldman
Agencia Valenstein & Fatt London
Agencia de production Smuggler
Director Christopher Hewitt
Publicado diciembre 2016


Clio awards 2017
Film Technique Product/Service: Cinematography Bronze
Film Technique Product/Service: Editing Bronze

Creditos y descripciones

Media: TV
Category: Drinks, non-alcoholic
Client: Lucozade Ribena Suntory/ Lucozade Sport
Agency: Grey London (Valenstein & Fatt)
Production: Smuggler
Country: United Kingdom
Director: Christopher Hewitt
Planning Director: john jones
Executive Creative Director: Dominic Goldman
Creative: Dominic Goldman
Producer: Adam Evans
Executive Producer: fergus Brown
Executive Producer: Emma Butterworth
Business Director: Sarah Jones
Visual Effects: Bruno Fukumothi
Visual Effects: Louise Unwin
Account Director: Sophie Gosper
DoP: Matthias Rudh
Visual Effects: MPC
Agency Producer: Jacqueline Dobrin
Editor: Dan Sherwood
Planning Partner: Matt Springate
Assistant Agency Producer: Leah Stolerman
Colourist: Houmam
Account manager: Hayley Shepherd
Grade: MPC
Audio post production: Jack Sedgwick
Valenstein & Fatt (the creative agency formerly known as Grey London) has unveiled the latest film that builds on last year’s launch of Lucozade Sport's new brand positioning called Made to Move. It features world championship boxer Anthony Joshua. The emotive 90-second short film highlights an attitude that has made Joshua the fighter he is today: Nobody moves forward by standing still. A chronicle of his life, it is a beautiful portrayal of how his innate desire to keep moving forward has put him at the top of his game, now competing in the hotly anticipated World Heavyweight unification blockbuster against Wladimir Klitschko.
The film is the first authentic, gritty reveal of Anthony Joshua's life. It plots his stunning rise from humble beginnings to the pinnacle of his sport, bricklayer to Olympic champion and beyond. Not only does it feature Joshua himself, but also the fighter’s close friends and family. His mother, Yeta with whom he still lives features throughout at Joshua's request, to pay tribute to the unwavering supporting role she's played throughout his life. Other scenes include Joshua's cousin, Benga Ileyemi, who first introduced him to boxing.