|Media||Publicidad en TV y cine, Digital|
Creditos y descripciones
An enormous effort brought to life the impressive ad campaign "The World's Largest Christmas Tree", created by Brazilian independent ad agency TODAY to Mercedes-Benz Trucks. The campaign's idea is to show truck drivers they must be pride of themselves for they can accomplish incredible things: including establishing a new world record recognized by the Guinness Book of the Records. A team from the British publication went down to Brazil to check the live action which involved dozens of truck drives that aligned 350 trucks in order to form the image of a 150 meters Christmas tree. LED bulbs and wires helped providing the effect captured by the lenses of several cameras, including one place in a drone and gave the tree a better look. The ad shows drivers conducting their trucks without revealing exactly what was happening and where they were going to. Gradually, the effects expand the picture and reveal the incredible image of the new World Record Christmas tree.