Natura Cosmetics Publicidad en TV y cine, Digital A Casa De Permuraria Do Brasil DPZ Sao Paulo

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A Casa De Permuraria Do Brasil

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Sector Maquillaje
Media Publicidad en TV y cine, Digital
Mercado Brasil
Agencia DPZ Sao Paulo
Creative Director Rafael Urenha, Sergio Mugnaini, Marcello Barcelos, Denise Gallo
Art Director Rafael Urenha, Giuliano Cesar, Will Silva, Alexandre Moura, Marcelo Fubah, Aline Duarte, Sergio Dimi, Yuri Goo
Agencia de production Iconoclast
Director Ian Ruschel
Publicado agosto 2016

Premios

Wave Festival 2017
Film Craft Fotografia Ouro
Film Craft Direção de arte Prata

Creditos y descripciones

Agência/Agency: Dpz&T
Anunciante/Advertiser: Natura Cosméticos S.A
Diretor de criação/Creative Director: Rafael Urenha, Marcello Barcelos, Sergio Mugnaini, Denise Gallo
Produtor da agência/Agency Producer: Ducha Lopes, Marina Fridman, Natalie Barragan, Carolina Obara, Ana Paula Ananias
Redator/Editor: Marcello Barcelos, Denise Gallo, Heloisa Ribeiro, Alessandra Pereira, Kiko Ferreira, Simone Fonseca,
Atendimento/Attendance: Elvio Tieppo, Patricia Vieira, Camila Prado, Alice Savioli, Mariana Cardoso, Carolina Povala
Produtora de som/Sound Production: ybmusic
Outros créditos:
Aprovação Cliente: João Paulo Ferreira, Andrea Alvares, Denise Coutinho, Sabrina Xavier, Flavia Marchetto, Ana Carolina Soutello, Renato Winnig, Leonardo Vendrame, Beatriz Luna, Karina Guimarães ;
Planejamento: Fernando Diniz, Carina Migliacio, Letticia Marcon, Caroline Schulz, Thalita Vitali, Rachel Lage ;
Mídia: Paulo Ilha, Patricia Alves, Aga Porada, Bruno Felix, Bruno Almeida, Mariana Gomes, Gabriela Olsen, Nicole Negrigo, Leticia Reis ;
Projetos & Bi: Marcos Yamamura, Guido Sarti, Felipe Oliveira, Marcelo Azevedo ;
Rtv: Ducha Lopes, Marina Fridman, Natalie Barragan, Carolina Obara, Ana Paula Ananias ;
Direção segunda unidade: Guilherme Bohn ;
Direção de Fotografia segunda unidade: André Dip ;
Produção executiva: Alonso Sperb, Karina Amabile, Francesco Civita ;Coordenação de Produção: Gregory Bonfa, Nathalie Gautier
Diretor de Arte/Art Director: Rafael Urenha, Marcelo Fubah, Giuliano Cesar, Alexandre Moura, Will Silva, Aline Duarte, Sergio Dimi, Yuri Goo
Produtora/Production Company: Iconoclast
Diretor/Director: Ian Ruschel
Diretor de Fotografia: Adolpho Veloso
Sinopse:
Natura owns the main brands of perfume in Brazil. It was necessary to come up with a cross positioning, one that would highlight it as an expert in creating perfumes and bring it back to being Top of Mind in its category. The insight was to explore the company’s properties, which until then were limitedly communicated – unique essential oils, in-house perfumer and the deep knowledge of brazilian nature and culture – to position it as the House of Perfumery of Brazil, which makes, in the alchemy of mixtures, the alchemy of Brazil. To launch the new positioning, the campaign « Brazil that thrills » intensifies the brand’s communication, portraying a 2.0 Brazil, original and overwhelming, which is present in nature, in art and in people. To lern more, visit : http://TheFragranceHouse.foryo...