Nike Publicidad en TV y cine, Digital Equality Wieden + Kennedy Portland


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Sector Ropa de deporte
Media Publicidad en TV y cine, Digital
Mercado Estados Unidos
Agencia Wieden + Kennedy Portland
Creative Director Antony Goldstein, Chris Groom
Art Director Nate Nowinowski
Copywriter Kervins Chauvet
Agencia de production Prettybird
Director Melina Matsoukas
Publicado febrero 2017


Cannes Lions 2017
Film Craft Film Craft: Direction Bronze Lion

Creditos y descripciones

Category: Fashion
Media: Film
Brand: Nike
Agency: Wieden + Kennedy
Geo: United States
Advertising Agency: W+K, Portland, USA
Creative Directors: Chris Groom, Antony Goldstein
Copywriter: Kervins Chauvet
Art Director: Nate Nowinowski
Integrated Production Director: Matt Hunnicutt
Producer: Julie Gursha
Associate Producer: Emily Knight
Senior Business Affairs Manager: Dusty Slowik
Account Team: Chris Willingham, Alyssa Ramsey, Hannah Hewitt, Patrick Gulliford
Strategic Planning: Nathan Goldberg
Media: Reme DeBisschop, Geoff Scoones, Justin Bradley
Project Manager: Andrea Nelsen
Broadcast Traffic Manager: Andrea Sierra, Tim Bell
Studio Manager: Alicia Kuna
Studio Designer: Seth Shelman
Production Company: Prettybird
Director: Melina Matsoukas
Executive Producer: Suzanne Hargove
Line Producer: Jonathan Wang
Director of Photography: Malik Sayeed
Editorial Company: Joint Editorial
Editor: Peter Wiedensmith
Assistant Editors: Dylan Sylwester, JB Jacobs, Kevin Alfoldy, Eddie Mikasa, Doug Scott
Post Producer: Jen Milano
Post Executive Producer: Leslie Carthy
VFX Studio: The Mission
VFX Supervisor: Patrick Ferguson
On Set Supervisor: Gray Marshall
Flame Artists: Michael Vaglient, Susanne Scharping, Ed Black, Adam Flynn
Animation Director: Piotr Karwas
VFX Producer: Diana Cheng
Managing Director: Michael Pardee
Music Supervision: Walker
Executive Producer: Sara Matarazzo
Senior Producer: Abbey Hendrix
Song: A Change is Gonna Come
Written by: Sam Cooke
Performed by: Alicia Keys
Engineer: Ann Mincieli
Music Editor: Judson Crane
Voiceover Talent: Michael B. Jordan
Mix Company: Eleven
Audio Mixer: Jeff Payne
Audio Mix Assistant: Jordan Meltzer
Mix Executive Producer: Melissa Elston
SD Company: Barking Owl
Sound Designer: Morgan Johnson
Producer: Kelly Bayett
Telecine Company: Company 3
Telecine Producer: Clare Movshon
Colorist: Tom Poole
Published: February 2017
We open high above a basketball court nestled inside a cityscape. In the midst of an intense game stands LeBron James. He seems disenchanted as he invokes Dr. King’s vision: Is this the land history promised? The opening of the film highlights the playing field, examining how people are treated more fairly and given more opportunity within these sanctioned spaces than in everyday life.As we move through vignettes of athletes, we begin to see people extending the lines of the court into the world. Our key image becomes the power of a drawn line, the idea that equality, fairness, and mutual respect should live outside the lines of the court. We end with a court painted in a city intersection. Thousands of people are streaming toward it. We push into the court as LeBron delivers a hopeful line: If we can be equals here, we can be equals everywhere.
Entry Summary:
After Donald Trump's election, the idea that America is moving steadily toward a fairer and more equal society was shaken.This film wasn't created to promote a product, but because Nike and its athletes wanted to address the truth of this moment in America.How can athletes be our national heroes,while people who look like them & share their religion or sexuality are marginalized? What changes when we draw the lines of a field of play on asphalt or turf? How can we bond with those who are different from us there,but find it so difficult elsewhere? These aren’t questions for athletes. They are questions for all of us. To provoke conversation about inequality, but also to inspire hope that the ideals we’ve envisioned for our society are achievable. Because, if we can be equals on the field of play, then it is possible that we can be equals everywhere.