Nike Time is Precious, Zombie Wieden + Kennedy Portland para Nike

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Nike Time is Precious, Zombie

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Sector Ropa de deporte
Media Publicidad en TV y cine
Mercado Estados Unidos
Agencia Wieden + Kennedy Portland
Creative Director Antony Goldstein, Chris Groom
Art Director Stefan Van Den Boogaard
Copywriter Tim Arts
Creative Stefan Van Den Boogaard, Tim Arts
Agencia de production Joint Editorial
Publicado septiembre 2016

Premios

Cannes Lions 2017
Film TV / Cinema Film: Clothing, Footwear & Accessories Silver Lion Campaign

Creditos y descripciones

Title: Zombies
Agency: Wieden+Kennedy
Brand: Nike
Country: USA
Entrant Company: Wieden+Kennedy, Portland
Advertising Agency: Wieden+Kennedy, Portland
Media Agency: Wieden+Kennedy, Portland / Razorfish, Portland
Production Company: Joint Editorial, Portland
Business Affairs Manager: Anna Beth Nagel (Wieden + Kennedy)
Project Manager: Andrea Nelson (Wieden + Kennedy)
Nike North America Creative Director: Antony Goldstein (Wieden+Kennedy Portland)
Nike North America Creative Director: Chris Groom (Wieden+Kennedy Portland)
Strategic Planning: Andy Lindblade (Wieden+Kennedy Portland)
Strategic Planning: Henry Lambert (Wieden+Kennedy Portland)
Strategic Planning: Zack Kaplan (Wieden+Kennedy Portland)
Creative: Stefan Van Den Boogaard (Wieden+Kennedy)
Creative: Tim Arts (Wieden+Kennedy)
Agency Producer: Amy Berriochoa (Wieden+Kennedy)
Agency Producer: Matt Hunnicutt (Wieden+Kennedy)
Media/Comms Planning: John Furnari (Wieden+Kennedy)
Media/Comms Planning: Lisa Feldhusen (Wieden+Kennedy)
Account Service: Alyssa Ramsey (Wieden+Kennedy)
Account Service: Anna Boteva (Wieden+Kennedy)
Account Service: Luiza Prata Carvalho (Wieden+Kennedy)
Studio: Leslie Waara (Wieden+Kennedy)
Studio: Leticia Barajas (Wieden+Kennedy)
Editor: Dylan Sylwester (Joint)
Editor: Eric Hill (Joint)
Editor: Jb Jacobs (Joint)
Editor: Kevin Alfoldy (Joint)
Editor: Leslie Carthy (Joint)
Editor: Mimi Bergen (Joint)
Editor: Sarah Fink (Joint)
Mix: Natalie Hulzenga (Joint)
Mix: Noah Woodburn (Joint)
Mix: Sarah Fink (Joint)
Entry Summary:
Zombie shows like The Walking Dead, which follows the survivors of a zombie apocalypse, are consistently among the top TV shows in the United States. Not only did Nike create a film that aimed to save people time from bingeing on zombie TV shows, but we ran it during the biggest zombie event of the year: the finale of The Walking Dead.
Synopsis:
We can’t seem to get enough of watching zombies on television. Episode after episode, season after season, we continue to tune in. Yet the formula has remained predictable: zombies try to kill the survivors. The survivors kill the zombies. More zombies show up. The survivors escape to fight another day. This simple, text-based film, voiced by a digital assistant, opened viewers’ eyes to all of the time they were wasting watching zombie shows by listing everything we already know will happen. By “spoiling” what the viewers were about to see, the film saved them time that would be better spent running, training, or playing sport. The film ultimately poses one simple question: are we watching zombies, or are we running today?