This is us. Wieden + Kennedy Amsterdam para Nike

This is us.

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Sector Ropa de deporte
Media Publicidad en TV y cine, Digital
Mercado Países Bajos
Agencia Wieden + Kennedy Amsterdam
Executive Creative Director Mark Bernath, Eric Quennoy
Creative Director Al Merry, Craig T Williams
Art Director Zeynep Orbay, Tunc Topcuoglu
Copywriter Bern Hunter, Annika Taneja
Designer Anna Kiosse
Photographer Ruud Baan
Agencia de production Academy Films
Director Luke Taylor, Christopher Barrett
Publicado marzo 2017

Creditos y descripciones

Ahead of International Women’s Day tomorrow (March 8), Nike and Wieden+Kennedy Amsterdam have revealed three new films on Nike’s Global Women’s YouTube channel in the hope of inspiring more women and girls to get active. The films are part of three campaigns that launched locally last month in the Middle East, Russia and Turkey, but which resonate globally as today’s kids are the least active generation ever, with girls even less so than boys. Created by W+K Amsterdam, the three integrated local campaigns were produced simultaneously under one key global objective - encouraging women to leap over life’s obstacles and get active, regardless of societal, physical or cultural barriers. 
Media: TV/ Film
Category: Sportswear
Client: Nike
Agency: Wieden + Kennedy Amsterdam
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Craig T Williams, Al Merry
Art Directors: Zeynep Orbay, Tunç Topçuoğlu
Copywriters: Bern Hunter, Annika Taneja
Head of Broadcast Production: Joe Togneri
Executive Producer: Elissa Singstock
Head of Planning: Martin Weigel
Planning Director: Stephane Missier
Junior Planner: Anna Leonte
Head of Communications Planning ​/ ​Digital Strategy: Greg White
Communications Planner: Jocelyn Reist
Group Account Director: Kathryn Addo
Account Director: Amber Martin
Account Managers: Molly Rugg, Anna Boteva
Head of Art Production: Maud Klarenbeek
Art Buyer: Rachel Perry
Head of Studio: Lizzie Murray
Designer: Anna Kiosse
Project Manager: Loes Poot
Business Affairs: Michael Graves
Production Company: Academy Films
Directors: Christopher Barrett, Luke Taylor
Director of Photography: Alex Barber
Producer: Medb Riordan
Executive Producer: Simon Cooper
Editor: Vid Price
Sound Designer/Mixer: Alex Nicholls-Lee
Flame: Thiago Porto
Colorist: Daniel De Vue, Matt Hare
Producer: Dave Moore
Photographer: Ruud Baan
Published: March 2017
"Stereotypes were made to be broken."