Nike Publicidad en TV y cine, Digital NIKE GS: UNBOXING Akqa London

NIKE GS: UNBOXING

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Sector Ropa de deporte
Media Publicidad en TV y cine, Digital
Mercado Reino Unido
Agencia Akqa London
Executive Creative Director Duan Evans
Creative Director Phil Haworth, Davor Krvavac
Producer Charlotte Davis
Strategic Planner Ben Taylor
Publicado marzo 2013

Creditos y descripciones

Advertiser: NIKE
Agency: AKQA
Category: Video
Strategic Planner: Ben Taylor (AKQA)
Producer: Charlotte Davis (AKQA)
Senior Account Manager: Colin Fairley (AKQA)
Executive Creative Director: Duan Evans (AKQA)
Group Account Director: John Wilson (AKQA)
Social Media Editor: Sherief Younis (AKQA)
Senior Designer: Neil Gurr (AKQA)
Creative Director: Phil Haworth (AKQA)
Senior Copywriter: Tom Reed (AKQA)
Senior Project Manager: Chris Yew (AKQA)
Social Media Executive: Daniel Jones (AKQA)
Creative Director: Davor Krvavac (AKQA)

Brief Explanation
Green design has a reputation for being slow and compromised but our performance-hungry audience demands that every boot innovation raises the bar. Tasked with launching Nike Football’s greenest ever boot, we seized the opportunity to subvert green perception and prove that eco-friendly design can pack an elite-performance punch.Without the support of paid media, the video campaign smashed Nike Football and Nike Better World social engagement records over two defining weeks. It generated 135,162 Facebook likes, 20,000 new Twitter followers and a 700% increase in traffic to nikebetterworld.com making it Nike’s most successful social boot launch ever.