Nike Publicidad en TV y cine, Digital UNDISCOVERED Akqa London


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Sector Ropa de deporte
Media Publicidad en TV y cine, Digital
Mercado Reino Unido
Agencia Akqa London
Director Mike Brett
Executive Creative Director Duan Evans
Creative Director Phil Haworth, Davor Krvavac
Art Director Neil Gurr
Copywriter Tom Reed
Producer Fiona Stuart-Bamford, Steve Jamison
Account Supervisor Geoff Northcott
Editor Dave Cheng
Publicado abril 2013

Creditos y descripciones

Advertiser: NIKE
Agency: AKQA
Category: Static
Advertising campaign: UNDISCOVERED
Editing Company: Archer's Mark
Planner: Ben Taylor
Music: Eric Stamile
Producer: Fiona Stuart-Bamford
Account Supervisor: Geoff Northcott
Post Production: Michael Stirling @ Whitecross Post Production (Colourist)
Producer: Mike Brett
Music: Original Score
Art Director: Neil Gurr
Director Of Photography: Steve Jamison
Copywriter: Tom Reed
Cameraman: Ben Marshall (Additional)
Editor: Dave Cheng
Creative Director: Davor Krvavac
Executive Creative Director: Duan Evans
Account Manager: James Annis
Chief Creative Officer: James Hilton
Other Credits: Kieron Teather
Director: Mike Brett
Director Of Photography: Mike Brett
Director: Steve Jamison
Creative Director: Phil Haworth
Other Credits: Sound (Recordist) Ben Marshall
Producer: Steve Jamison

Brief Explanation
UNDISCOVERED is a window into the harsh real world of professional football - a constant audition with every move analysed. The film follows eight young amateur players, plucked from obscurity by Nike’s The Chance competition and thrust into a world where they must fight for their professional lives every single day.For every breakthrough, there’s an agonising knock back. For every challenge met, another one raises its head.UNDISCOVERED is a testament to the transformative power of football and an inspiring portrait of friendship and bravery that transcends nations, language and sport itself.