Nike Publicidad en TV y cine What will they say about you? Wieden + Kennedy Amsterdam

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What will they say about you?

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Sector Ropa de deporte
Media Publicidad en TV y cine
Mercado Países Bajos
Agencia Wieden + Kennedy Amsterdam
Executive Creative Director Mark Bernath, Eric Quennoy
Creative Director Al Merry, Craig T Williams
Art Director Teresa Montenegro
Copywriter Mohamed Diaa
Agencia de production Division Paris
Publicado marzo 2017


Epica Awards 2017
TV/Cinema, Film Fashion, Footwear & Personal Accessories Bronze

Creditos y descripciones

Ahead of International Women’s Day tomorrow (March 8), Nike and Wieden+Kennedy Amsterdam have revealed three new films on Nike’s Global Women’s YouTube channel in the hope of inspiring more women and girls to get active. The films are part of three campaigns that launched locally last month in the Middle East, Russia and Turkey, but which resonate globally as today’s kids are the least active generation ever, with girls even less so than boys. Created by W+K Amsterdam, the three integrated local campaigns were produced simultaneously under one key global objective - encouraging women to leap over life’s obstacles and get active, regardless of societal, physical or cultural barriers. 
Media: TV/ Film
Category: Sportswear
Client: Nike
Agency: Wieden + Kennedy Amsterdam
Executive Creative Directors: Eric Quennoy, Mark Bernath
Creative Directors: Craig T Williams, Al Merry
Art Director: Teresa Montenegro
Copywriter: Mohamed Diaa
Head of Broadcast Production: Joe Togneri
Broadcast Producer: Jaime Tan
Assistant Producer: Khalid El Khouani
Head of Planning: Martin Weigel
Planning Director: Stephane Missier
Communications Planner: Jocelyn Reist
Head of Communications Planning / Digital Strategy: Greg White
Group Account Director: Kathryn Addo
Account Director: Amber Martin
Account Manager: Luke Purdy
Art Producer: Maud Klarenbeek
Project Manager: Loes Poot
Business Affairs: Emilie Douqué
Director: Fleur Fortuné
Director of Photography: Natasha Braier
Stylist: Hannah Edwards
Line Producer: Benoit Roques
Executive Producer: Jules de Chateleux
Editor: Paul Hardcastle
Assistant Editor: Ed Hanbury
Sound Designer / Mixer: Raja Sehgal
Additional Tracklay: George Castle
Audio Engineer: Nick Smith
Audio Assistant: Robert Stelmach
VFX Supervisor: Kyle Obley
Lead Flame: Kyle Obley
Flame Artist: Hugo Rodriguez
Colorist: Matt Hare
Producer: Jason Bartnett
Head of Production: Anya Kruzmetra
Photographers: The Wade Brothers
Retoucher: Stanley’s Post
Production Company: Division, Paris
Production Company Producer: Benoit Poques, Jules De Chateleux
Published: March 2017
"What will they say about you? Maybe they'll say you showed them what was possible."