Drawn at First Sight DigitasLBi para Nissan

Drawn at First Sight

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Sector Coches
Media Publicidad en TV y cine, Digital
Mercado Francia
Agencia DigitasLBi
Creative Director Claudio Vieira
Creative Eleanor Howe, Lina Benmansour
Agencia de production Acne
Director Torbjörn Martin
Publicado diciembre 2016

Creditos y descripciones

Category: Automotive
Media: Film
Brand: Nissan
Agency: Digitas
Geo: France
Advertising Agency: DigitasLBi, Paris, France
Creative Director: Claudio Vieira
Creatives: Eleanor Howe, Lina Benmansour
Producer: Benoit Duchemin
Production Company: Acne Paris
Directors: Anders Jedenfors, Torbjorn Martin
Post Production: Nightshift
Track Author / Compositor: Philip Ekstrom
Published: December 2016
Description: Drawn at First Sight is an artistic collaboration between the new Nissan Micra and artist Stephen Wiltshire, created with Google Tilt Brush. Stephen was given only 60 seconds to memorize the new Micra and was then challenged to draw it in virtual reality, a tool he’d never used before.