Nissan Publicidad en TV y cine, Digital Camelpower TBWA\RAAD Dubai


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Sector Coches, SUV & Four Wheel Drive
Media Publicidad en TV y cine, Digital
Mercado Emiratos Árabes Unidos
Agencia TBWA\RAAD Dubai
Chief Creative Officer Walid Kanaan
Executive Creative Director Fouad Abdel Malak
Creative Director Manuel Bordé
Creative Claudio Campisto, Oswaldo Sá, Felipe Sona, Guilherme Grossi, Gabriel Gama, Alex Pineda, Clayton Needham
Illustrator Wataru Takashima
Publicado abril 2017


Cristal Festival 2017
Integrated - Gold
Brand Entertainment & Content Best Integrated Content Campaign Silver

Creditos y descripciones

Category: Automotive
Title: Camel power
Media: Film
Brand: Nissan
Geo: United Arab Emirates
Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates
Chief Creative Officer: Walid Kanaan
Executive Creative Director: Fouad Abdel Malak
Creative Director: Manuel Borde
Creative Team: Oswaldo Sa, Gabriel Gama, Guilherme Grossi, Alex Pineda, Clayton Needham, Claudio Campisto, Felipe Sona
Accounts Team / Planning: Saad Gharzeddinne, Mathieu Khaled, Ali Marashi, Elliot Bastien, Ben Schwartz
Illustrator: Wataru
Agency Producer: Rouba Asmar
Unit Production: Stoked
Lead Unit Engineer: Joseph El Hachem
Documentary Production: National Geographic Abu Dhabi
Published: March 2017
Description: Desert off-road driving in the Middle East is practically a sport. For years car brands have been using horsepower to measure its desert capabilities, but on mighty dunes, having high horsepower is not enough. The GTR is the perfect example of a car that has high horsepower and zero desert capabilities.
Nissan United Middle East has partnered with National Geographic to present 'Camelpower,' a concept that has been in the work for more than a year and a half now, a new measurement unit for desert performance. And just like horsepower was based on a horse, this new unit is based on a true desert beast and icon of the middle east region, The Camel.
The concept was developed by Nissan Engineers and it now has full support of the Emirates Authority for Standardization and Metrology (ESMA) who plans to take this unit to a global ISO accreditation and get all car brands to apply it to their SUV desert models.
See the full documentary at: