The Return J. Walter Thompson New York para Northwell Health

The Return

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Sector Hospitales y Servicios médicos
Media Publicidad en TV y cine, Digital
Mercado Estados Unidos
Agencia J. Walter Thompson New York
Creative Director Karl Ackermann, Sean Ellman, Itai Inselberg
Creative Bob Broadfoot, Rob Colucci
Publicado marzo 2017

Creditos y descripciones

Category: Health, Beauty
URL: https://thereturn.northwell.ed...
Brand: Northwell Health
Media: Film
Country: USA
Advertising Agency: Jwt New York, Usa
Chief Marketing Officer: Ramon Soto
Vice President, Marketing: Don Simon
Senior Director Advertising: Jennifer Nelson
Advertising Manager: Katie Irizarry
Creative Directors: Karl Ackerman, Sean Ellman, Itai Inselberg
Creatives: Bob Broadfoot, Rob Colucci
Business Director: John Danbeck
Account Director: Javier Bracero
Account Manager: Vincent Falcetano
Strategist: Marina Pen
Director/Producer: Tom Mishra
Underwater Cinematographer: Ahad Mahmood
Director of Digital: Jennifer Usdan Mcbride
Director of Technology: Kamran Aslam
Associate Director of Technology: Juan Turcios
Digital producer: Angela Oneill
Project Manager: Christine Fiorentino
Media: Metavision Media
Editorial: Yacht Club Films
Audio Mastering: Bongiovi Dps Technology
Date: March, 2017
Description:
See how a veteran and a 3D printer helped Northwell Health reimagine the possibilities of prosthetics.
A couple of weeks ago, Dan Lasko, a 33-year-old Afghanistan war veteran from PA, entered the pool at Long Island's Eisenhower Park for a first test of The Fin - a first of its kind custom-fitted 3D-printed prosthetic leg that permits an amputee to go straight from land into the water and back. For Dan, who only wanted to swim again with his kids, this remarkable 3D engineering is literally a life changer. Northwell Health and JWT NY looked at the human needs beyond the health needs and achieved innovation at a different level: a human breakthrough. We believe this is an innovation for the future of all parents, athletes, amputees.