The new Astra. Upsets the luxury class, 3 Scholz & Friends Berlin para Opel

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The new Astra. Upsets the luxury class, 3

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Sector Coches
Media Publicidad en TV y cine, Digital
Mercado Alemania
Agencia Scholz & Friends Berlin
Publicado enero 2016

Premios

Euro Effies Awards 2016
The Winners Automotive Bronze

Creditos y descripciones

Client: Opel
Agency: Scholz & Friends
Opel is celebrating the arrival of the new Astra with an exceptional advertising campaign and the slogan “The new Astra. Upsets the luxury class!”. Amongst others, it consists of five spots, which again star Opel brand ambassadors Jürgen Klopp and Bettina Zimmermann. They all show that the Astra can hold its own against the luxury class – with a good dose of humor, boldness and creativity.