Euro 2016 Publicis Conseil Paris para Orange

Euro 2016

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Sector Telecomunicaciones
Media Publicidad en TV y cine, Digital
Mercado Francia
Agencia Publicis Conseil Paris
Executive Creative Director Marcelo Vergara
Creative Director Steve O'leary
Art Director Thomas Chatenay
Copywriter Guillaume Sabbagh
Account manager Guillaume Foskolos
Agencia de production Wanda Productions
Director Ivan Grbovic
Producer Patrick Barbier, Joel Tessonneau
Account manager Cecile Lejeune, Lucie Calligaris, Laeticia Mulinazzi
Editor Salvador Valdez, Yann Malcor
Publicado junio 2016

Premios

Epica Awards 2016
Communication & Public Services Communication & Public Services Silver - Film

Creditos y descripciones

Media: TV
Category: Telecommunications
Client: Orange International
Agency: Publicis Conseil
Country: France
Director: Ivan Grbovic
TV Producer: Pierre Marcus
TV Producer: Timothé rosenberg
TV Producer: PRODIGIOUS
Executive Creative Director: Marcelo Vergara
Creative Director: Steve O'Leary
Art Director: thomas chatenay
Copywriter: Guillaume Sabbagh
Producer: Joel Tessonneau
Producer: Patrick Barbier
Production company: Wanda Productions
Planner: Libby Little
Post production: PRODIGIOUS
Editor: Yann Malcor
Editor: Salvador Valdez
Music: Michel Legrand
Account manager: Cecile Lejeune
Account manager: Guillaume Foskolos
Account manager: Lucie Calligaris
Account manager: Laeticia Mulinazzi
Process manager: Sylvie Dos Santos
Media Buying Agency : Havas Media International
Media Planner : Julien Mathieu
For the UEFA Euro 2016, Orange is launching a new global sponsorship platform, built around a 360 concept "Orange Sponsors You'. Developed by the Publicis Group agency POKE, the new platform will go live during the tournament.
Publicis Conseil is responsible for all ATL communication to support the platform, having launched on May 29th a TV campaign featuring the iconic Zinedine Zidane. The former leader of "Les Bleus" is the head of fan recruitment. His mission, with the help of his young assistant Henri is to find the very best fans all over the world and bring them to the competition. The film will be broadcast in different formats, both on TV and digital across Europe, Africa and the Middle East.