Oz Vagus Publicidad en TV y cine, Digital People Without Help APPLEPIE, Bratislava

People Without Help

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Sector Organizaciones benéficas, fundaciones, voluntarios
Media Publicidad en TV y cine, Digital
Mercado Eslovaquia
Agencia APPLEPIE, Bratislava
Art Director Matej Králik
Copywriter Zvonimír Boban
Agencia de production Fantomas Production
Director Juraj Lehotský
Publicado abril 2016

Creditos y descripciones

Campaign name: People without help
Registrant: Apple pie s.r.o.
Brand name: OZ Vagus
Director: Juraj Lehotský
Art Director: Matej Králik
Creative director: Peter Hrevuš
Account Director / Manager: Stanislava Fabšíková
Strategic planner strategist: Alexander Smik
Copywriter: Zvonimír Boban
Production Company: Fantomas Production
Music: Talkshow
Creative idea explanation: Homeless people help others as much as they can since they know very well how it is to stay without help. Campaign People without Help" aimed to raise a question of homeless people in order to show their personalities from a different point of view not as they are usually perceived by public. To present them like those who are always willing to help others, despite the fact they are the ones who really need help."