Powerade Publicidad en TV y cine, Digital There’s Power In Every Game, 1 Wieden + Kennedy Amsterdam

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There’s Power In Every Game, 1

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Sector Energy Drinks (en)
Media Publicidad en TV y cine, Digital
Mercado Países Bajos
Agencia Wieden + Kennedy Amsterdam
Art Director Mike Bond
Copywriter Bernard Hunter
Agencia de production Caviar
Publicado abril 2014


Epica Awards 2014
Film Corporate Image Bronze

Creditos y descripciones

Nico & Powerade - Nico Calabria's Story of Defying Expectations
He was born with only one leg, Nico Calabria didn't let his disability keep him from any sport he was passionate about.
Encouraged by many and driven by internal strength, he eagerly participated and excelled in a variety of childhood athletics.
Nico continues to astound teammates, competitors, and fans with his talent today, and is living proof that there's power in every game.
Overcoming this challenge through hard work and unwavering commitment, Nico exemplifies Powerade's mantra to Power Through and shows a tough determination that lets him rise up and push past his challenges.
Agency (& City): Wieden+Kennedy Amsterdam
Executive Creative Directors: Mark Bernath & Eric Quennoy
Creative Directors: Alvaro Sotomayor & Rosie Bardales
Copywriter: Bernard Hunter
Art Director: Mike Bond
Broadcast Production: Erik Verheijen, Tony Stearns, Lars Fabery de Jonge
Planner: Ben Armistead
Account Management: Kirk Johnson, Courtney Trull, Alex Allcott
Production Company (& City): Caviar, Los Angeles
Film Director: AG Rojas
Director of Photography: Frederick Backar & Michael Ragan
Production Company Producers: Geoff McLean, Michael Sagol, Jasper Thomlinson
Editors: Russel Icke, Charlie Harvey (Whitehouse Post London)
Sound Design/Mixer: Alex Nicolls-Lee (Wave, Amsterdam)
Music Artist/Title: Victor Butzelaar/ Nico Piano Composition (Record-Play)
Post Production Producer: Armand Weeresinghe (Glassworks Amsterdam)
Client: Jonathan Mildenhall, Brynn Bardacke, Andra London, Rachel Holbrook (The Coca-Cola Company)
Title: "There’s Power In Every Game"
Product: Powerade
Advertiser: Powerade