Samsung Wemogee Leo Burnett Milan para Samsung

Samsung Wemogee

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Sector Mobile applications
Media Publicidad en TV y cine, Digital
Mercado Italia
Agencia Leo Burnett Milan
Executive Creative Director Francesco Bozza, Alessandro Antonini
Creative Director Nicoletta Zanterino
Art Director Stefano Knoll
Copywriter Nicoletta Zanterino
Agencia de production Basement HeadQuarter
Publicado abril 2017

Creditos y descripciones

Samsung Wemogee - The first chat app for talking through images
Category: Electronics, Technology
Media: Film
Brand: Samsung
Agency: Leo Burnett Italy
Executive Creative Directors: Francesco Bozza, Alessandro Antonini
Creative Director: Nicoletta Zanterino
Innovation Director / Head of art: Mattia Montanari
Art director / Creative technologist: Stefano Knoll
Copywriter: Nicoletta Zanterino
UX Designer: Mattia Montanari, Stefano Knoll
Project Manager: Andrea Castiglioni
Brand Leader: Bruno Borsetto
Account Director: Carlotta Piccaluga
Account Executive: Francesca Ajelli
Producer: Alessandra Caldi
Developers: 3x1010
Production Company: Basement HeadQuarter
Executive Producer: Francesco Crespi
Regista: Vittorio Bonaffini
Original soundtrack: Fabio Gargiulo for Bkm Production
Published: April 2017
Samsung Electronics Italy and Leo Burnett Italy present Samsung Wemogee, the first free instant messaging app created to allow patients with aphasia and everyone with communication disorders, to express ideas, activities and emotions with their family and friends. This new app will be available from the 28th of April 2017 on Google Play Store for all the Android devices (smartphones and tablets), the AppStore for iOS devices and on Galaxy Apps by Samsung. Samsung Wemogee covers a communication problem that troubles more than 3 million people in the World (200.000 in Italy alone) who suffer from Aphasia, a very complex neurological disorder that affects the ability to understand and formulate language. It is an acquired disorder caused by damage to the Broca or Wernicke Area, the parts of the brain responsible for the production, comprehension and expression of speech. The most common causes are traumatic, hemorrhagic or ischemic (up to 30% of people who have suffered a stroke develop a form of aphasia). This disorder has serious consequences on the life of the patient and of the people close to him/her. As language is the most important instrument for communication, aphasia can result in the loss of friends and cause extreme frustration, from an emotional point of view.