SickKids VS Undeniable Cossette Toronto para Sickkids Foundation

SickKids VS Undeniable

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Sector Hospitales y Servicios médicos
Media Publicidad en TV y cine
Mercado Canadá
Agencia Cossette Toronto
Chief Creative Officer Peter Ignazi, Carlos Moreno
Creative Director Jaimes Zentil, Craig Mcintosh
Art Director Jaimes Zentil
Copywriter Craig Mcintosh
Agencia de production Skin & Bones
Director Mark Zibert
Publicado octubre 2016


Kinsale Shark Awards 2017
Film International Film - Broadcast Tv, Cinema, Online: Charities & Trusts Silver

Creditos y descripciones

Vs. the greatest challenges in child health
Category: Professional Services
Media: Online
Category: Health
Brand: Sick Kids Hospital
Advertising Agency: Cossette
Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Creative Director/CW: Craig McIntosh
Creative Director/AD: Jaimes Zentil
Agency Producer: Dena Thompson
Account Supervisor(s): Olivia Figliomeni, Daniel Dolan
Account Director: Hanh Vo
VP, Brand Director(s): Michelle Perez, Steve Groh
Chief Strategy Officer: Jason Chaney
Production House: Skin & Bones
Director: Mark Zibert
DOP: Jackson Parrel
Executive Producer: Dan Ford
Line Producer: Joan Bell
Editing House: Skin & Bones
Editor: Marka Rankovic
Transfer/Online Facility: The Vanity
Flame Artist: Sean Cochrane
Colourist: Andrew Exworth
Animation: The Mill NYC
Animation: a52
Audio House: SNDWRX
Music Creative Director: Didier Tovel
Song: Undeniable - by Donnie Daydream Feat: Richie Sosa

VP, Brand Strategy and Communications: Lori Davison
Director, Integrated Brand Marketing: Kate Torrance
Director, Digital Projects: Mark Jordan
Manager, Patient Ambassador Program: Lisa Charendoff

​M​arketing Manager: Tina Tieu
Marketing Manager: Harleen Bhogal
Coordinator, Public Relations: Madeline Salerno
This film launched a new campaign for the hospital, wherein we broke from the category convention of sad, tear-inducing ads by instead choosing toughness over tears. Rather we focused on the fierce fighting spirit of our patients, and the unrelenting drive of our doctors and nurses. The intensely shot and edited film shows powerful images of kids gearing up for battle, cutting between real life in the hospital and their metaphorical “inner warriors” (wrestlers, tigers, knights, soldiers) all set to a hard-driving hip-hop track. The kids, and those aiding in the fight (family, doctors, nurses), battle against very real enemies – kidney failure, cancer, heart disease, and cystic fibrosis. Save for the metaphorical characters this vignette spot starred all real life SickKids patients and doctors.
Entry Summary:
Canada has publicly funded healthcare, but the government really only covers the basic minimum. In order for hospitals to succeed they rely heavily on private philanthropic donations. Which is why it’s absolutely vital for Canadian hospitals to advertise in order to solicit donations.