Skoda Publicidad en TV y cine, Digital Kodiaq Name Announcement TVC Armada Films, Fallon Prague

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Kodiaq Name Announcement TVC

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Sector Coches
Media Publicidad en TV y cine, Digital
Mercado República Checa
Agencia Armada Films
Director Matěj Šámal
Agencia Fallon Prague
Executive Creative Director Colin Lamberton
Creative Director Michael Pfeiffer Belli, Anthony Underhill
Publicado abril 2016

Creditos y descripciones

Campaign name: Name announcement
Registrant: Fallon Prague
Brand name: ŠKODA
Director: Matěj Šámal
Executive Creative Director: Colin Lamberton
Creative director: Michael Pfeiffer Belli, Anthony Underhill
Account Director / Manager: Managing Director: Andreas von Loeper, Client Service Director: Jeremie Bertolino
Production Company: Armada Films
Other credits: Head of Marketing and Product: Stefan Büscher, Head of Communication Content: Thanh Vu Tran
Creative idea explanation: ŠKODA officially named its new segment-entry SUV, set to be unveiled late 2016, Kodiaq. In a coup for the Czech car company, a city in Alaska changed its title for a day to mark the day of the official announcement. ‘Kodiak’ became ‘Kodiaq’, with a number of official signs being changed. A film unit documented preparation for the city’s ‘Name Day’, interviewing locals about their reaction to the change – with humorous results.