Smirnoff Publicidad en TV y cine, Digital Smirnoff Selfie Young & Shand

Smirnoff Selfie

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Sector Vodka
Media Publicidad en TV y cine, Digital
Mercado Nueva Zelanda
Agencia Young & Shand
Creative Director Tim Wood
Copywriter Dan Nelson
Publicado agosto 2016

Creditos y descripciones

Media: Interactive
Category: Drinks, alcoholic
Client: Lion New Zealand
Agency: Young + Shand
Country: New Zealand
Creative Director: Tim Wood
Art Director: Ben Carroll
Copywriter: Dan Nelson
Copywriter: Nick Winnard
Agency Producer: Caroline Wells
Agency Producer: Guy Annan
Designer: Zara Huddlestone
Designer: Ksenia Vistovskaya
Account Service, Dan Maas, Marcelle Ruffin, Jaimee Brooking
Developement: Andrew Dover, Jeremy Prowse, Andrew (Stretch) McCallum
Video, audio and cameras: Will Brown, Alex McVinnie
Client: Hannah Webb, Brand Manager, Smirnoff.
To date, using Facebook Livestream meant shooting on a smartphone only. In a world first, Young + Shand New Zealand hacked into Facebook's API to add in a full editing desk. Bye bye single smartphone. Hello multiple cameras and high quality audio unlocking the #purepotential of Facebook Livestream for the first time for Smirnoff. And in doing so, they unlocked the #purepotential of people's selfies turning them into bespoke cocktails, live on Facebook!