|Sector||Aparatos de gimnasio y fitness|
|Media||Publicidad en TV y cine, Digital|
|Agencia||Laird + Partners|
|Chief Creative Officer||Trey Laird|
|Executive Creative Director||Caroline de Lasa|
|Creative Director||Melina Kok|
Creditos y descripciones
SoulCycle is launching its first brand campaign created in partnership with Laird+Partners. Titled "FIND IT!", the integrated effort is the first of its kind since the indoor cycling company with a devoted following was founded nearly 11 years ago.