State Insurance Publicidad en TV y cine, Digital Skip. Done. : Kitchen Colenso BBDO Auckland, Finch

Skip. Done. : Kitchen

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Sector Seguros
Media Publicidad en TV y cine, Digital
Mercado Nueva Zelanda, Australia
Agencia Colenso BBDO Auckland
Executive Creative Director Steve Cochrane
Creative Director Mick Stalker
Art Director Charlie Godinet
Copywriter Samuel Sweetman
Agencia Finch
Director Yianni Warnock
Publicado octubre 2016


Film Craft Lotus Production Design Bronze

Creditos y descripciones

Company Entering: Finch, Sydney
Brand: State Insurance
Advertiser: State Insurance
Agency: Colenso Bbdo, Sydney
Executive Creative Director: Steve Cochran
Creative Director: Mick Stalker
Copywriter: Samuel Sweetman
Art Director: Charlie Godinet
Business Director: Will Harvey
Senior Business Manager: Emily Frost
Strategic Planner: Amy Pollock
Agency Producer: Natasha Gill
Film Production Company: Finch, Sydney
Director: Yianni Warnock
D.O.P/Cinematographer: Andrew Stroud
Film Producer: Rebekah Kelly
Post-Production Company: Finch, Sydney
Offline Editor: Nathan Pickles
Online Editor: Stu Bedford
Colorist: Pete Ritchie
Sound Production Company: Franklin Rd., Auckland
Sound Designer: Shane Taipari
English Synopsis:
Sorting Your Insurance With State Is As Simple As ‘Click. Done.’ If You Want To Quote, Buy Or Claim Online. Simply Click. And Youre Done. So, To Demonstrate This, We Created A Series Of Youtube Pre-Roll Ads. But Unlike Any Other Pre-Rolls, We Encouraged People To Skip Our Ads. In Fact, We Begged People To Skip Them. And If They Didnt Skip. We Skipped Them Ourselves. Ultimately, We Tapped Into The Behavior Of Youtube Users To Demonstrate How Simple Insurance Is With State, By Getting Them To Do Something They Do Every Day – Skip Ads.