Sydney Opera House Publicidad en TV y cine, Digital The Sydney Opera House Seal The Works Sydney

The Sydney Opera House Seal

Añadir a la colección
Añadir una nota
Sector Cine y Teatro
Media Publicidad en TV y cine, Digital
Mercado Australia
Agencia The Works Sydney
Publicado mayo 2018

Creditos y descripciones

Category: Recreation, Leisure
Media: Digital
Brand: Sydney Opera House
Agency: The Works
Geo: Australia
Advertising Agency: The Works, Australia
Published: May 2018
Synopsis:
The Sydney Opera House attracts 8.2 million visitors each year - yet despite its popularity, recent market research revealed that three in four Sydneysiders haven’t seen a show in the last year.
There is a need to challenge misconceptions that the Opera House was only for classical arts, and to increase understanding and awareness to millennials about the diverse and inspiring experiences on offer.
After a competitive pitch late last year, The Works and sister specialist messaging agency On Message, were tasked with getting the word out, and in such a saturated event market they needed to make a real splash.
The solution was to bring in the big guns - Seal. Nope, not that guy. The lovable Opera House seal, who has swapped his days sunning himself on the northern steps of the Opera House to become the first ever voice of the performing arts centre’s new chatbot.