U Supermarkets Publicidad en TV y cine, Digital La vie en rose TBWA Paris

La vie en rose

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Sector Supermercados
Media Publicidad en TV y cine, Digital
Mercado Francia
Agencia TBWA Paris
Executive Creative Director Benjamin Marchal, Faustin Claverie
Agencia de production ELSE Paris
Agencia de production Sonny
Publicado octubre 2016

Premios

D&AD 2017
Film Advertising Crafts Sound Design for Film Advertising Wood Pencil

Creditos y descripciones

Agency: Tbwa\Paris
Client: Systeme U
C.E.O: Maxime Boiron
Vop: Ryley Brown
Color Grading: Didier Lefouest
Sound Director: Thomas Anduze
Managing Director: Luc Bourgery
Executive Director: Philippe Senejoux
Executive Director: Marianne Durand
Communication Director: Sandrine Burgat
Creative Agency: Tbwa\Paris
Production Agency: Tbwa\Else
Production Agency: Sonny London
Communication Manager: Laurene de Demandolx
Account Executive: Delphine Desmeulles
Head of Music & Sound: Olivier Lefebvre
Director: Fredrik Bond
Executive Creative Director: Benjamin Marchal
Executive Creative Director: Faustin Claverie
Producer: Alicia Richards
Producer: Helen Kenny
Description:
For more than 10 years, U retailers have committed themselves to create a different kind of trade - one that benefits all: from clients to farmers to partners - while always keeping the consumers in mind.In 2016, the brand continues to clearly assert its unique standpoint by supporting consumers in shopping responsibly at the right price. To reinforce this, this year's communication is developed through the prism of the future generations.