A World with No Heroes [video] Score DDB Paris para Tom Clancy’s Ghost Recon

A World with No Heroes [video]

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Sector Videojuegos y consolas
Media Publicidad en TV y cine, Digital
Mercado Francia
Agencia Score DDB Paris
Creative Director Alexander Kalchev
Creative Alexis Benbehe, Pierre Mathonat
Agencia de production Make me pulse
Publicado febrero 2017

Creditos y descripciones

Category: Gaming
Media: Digital
Brand: Ghost Recon
Agency: DDB
Geo: France
Advertising Agency: DDB, Paris, France
Creative Director: Alexander Kalchev
Creatives: Alexis Benbehe, Pierre Mathonat
Account Managers: Marie-Elise Archambaud, Olivier Guillerot, Kim Jacovidis
Client Account Managers: Guillaume Carmona, Clément Prevosto, Benjamin Rigot
Game Advisor: Alban 404
Digital studio: Make Me Pulse
Producers: Nicolas Rajabaly, Julien Rault, Mathias Roumy
Published: February 2017
Description: URL: https://noheroes.ghostrecon.co...
A few weeks from the launch of the video game Tom Clancy’s Ghost Recon® Wildlands, DDB Paris decided to make that fantasy come true. Welcome to « A World With No Heroes ». Dive into the biggest action-adventure open-world ever realized by Ubisoft, before anyone else. From sumptuous landscapes to persecutions and guerrillas, discover a systemic and autonomous world, by day and night. EXPLORE, THROUGH 50 CAMERAS, BOLIVIA TURNED INTO A NARCO-STATE BY THE SANTA BLANCA CARTEL. 50 surveillance cameras, dispatched all through the Tom Clancy’s Ghost Recon® Wildlands map, will stream videos from the game, revealing in advance and in real-time 3D the stunning beauty of Bolivia. This unique digital experience allows the user to discover the Bolivia pictured in the game, a country ruled by the Santa Blanca Cartel. « A World With No Heroes » offers a unique and immersive experience, putting the user at the heart of a stolen cocaine storyline. The experience emphasizes on data visualization, offering a second map revealing data about cocaine traffic, money earned by the cartel, and the cost of human life. Through several cameras, the user is able to gather intel on the 3 main factions of the game: the Santa Blanca Cartel, the rebels from Katari 26, and the Unidad, a corrupt military force. To produce the website, DDB turned to Make Me Pulse, a Parisian digital production studio. Created in 2008 and the recipient of numerous awards, Make Me Pulse is a reference regarding digital experience. Tom Clancy’s Ghost Recon® Wildlands takes the gamer in a fictive Bolivia, corrupted by a drug cartel leader: El Sueño. Alone or working together, the player has several missions rife with drug traffic and the Santa Blanca Cartel to complete.