Vileda Publicidad en TV y cine, Digital Magical Messages Proximity Barcelona

Magical Messages

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Sector Limpieza
Media Publicidad en TV y cine, Digital
Mercado España
Agencia Proximity Barcelona
Creative Director Ferran Lafuente
Agencia de production Division Q
Publicado noviembre 2014

Creditos y descripciones

AGENCY Proximity Barcelona
PRODUCT Vileda Magical
TITLE Magical Messages
CLIENT Vileda España
MEDIA Internet
COUNTRY Spain
DATE OF CAMPAIGN September / October 2014
CREATIVE TEAM
General Creative Director: Eva Santos
Creative Director: Ferran Lafuente
Creative Team: Sergio Lahoz, Laura Cuni
Social Media Team: Antonio Guerrero, Maria Quintairos
Account Director: Alba Cristóbal
AudioVisual Production team Mercé Fernández, Diana Asenjo
Digital Production Team Ruben Mejías, Lluís Garcia
Production Company: División Q
Movie Director: Humbert Aparicio
Media Agency: Infinity Media
BACKGROUND
With a history spanning more than 65 years, Vileda® is one of the most recognisable domestic cleaning product brands on the market.
Vileda is the absolute leader in the Spanish mechanical cleaning equipment market (mops, dry cleaning clothes, brooms, scouring pads and gloves) but its share of the market is constantly falling due to the distribution brand.
The company's innovation and growth strategy is moving towards products that make cleaning more convenient through the use of premium systems: Cleaning robots, chemicals, etc.
That's where Magical comes in. It's a product with a revolutionary concept that, as well as cleaning, prevents water and lime scale marks from forming on shower screens, mirrors, windows, taps and tiled surfaces. It is Vileda's first product in this category.
IDEA
There are things you have tried asking for in many ways.
With post-its. By asking nicely. And by getting annoyed too.
Perhaps its time to try a new way of asking.
One that lasts. That surprises. That makes an impact.
Magical Messages by Vileda.