Volvo Publicidad en TV y cine, Digital The Get Away Car Forsman & Bodenfors Gothenburg

The Get Away Car

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Sector Coches
Media Publicidad en TV y cine, Digital
Mercado Suecia
Agencia Forsman & Bodenfors Gothenburg
Art Director Staffan Lamm, Mathias Appelblad
Copywriter Gustav Johansson, Pontus Caresten
Agencia de production Park Pictures
Director Vincent Haycock
Publicado enero 2017


New York Festivals 2017
Film Craft: Best Production Value Second Prize Award
Film Craft: Cinematography Third Prize Award
Film Craft: Direction Third Prize Award

Creditos y descripciones

Client: Volvo Cars
Product: Volvo V90 Cross Country
Vice President Global Marketing (Volvo Car Group): Thomas Andersson
Agency: Forsman & Bodenfors Göteborg
Country: Sweden
Year: 2016
Airdate: 26th of January 2017
Art Directors: Staffan Lamm, Mathias Appelblad
Copywriters: Gustav Johansson, Pontus Caresten
Account Supervisor: Anders Bothén
Account Executive: Katarina Klofsten
Agency Producer: Lena Sellman
Music Supervisor: Jenny Ring
PR Strategist: Bjarne Darwall
Planner: My Troedsson
Artwork: Christopher Ek
Media Agency: Mindshare
Director: Vincent Haycock
D.O.P: Evan Prosofsky
Editor: Sam Gunn
Assistant Editor: Joe Walton
Production Company: Park Pictures
Executive Producer: Stephen Brierley
Head of Production: Sophie Hubble Producer: Tim Kerrison
Grade: MPC (LA & London)
Colourist: Mark Gethin
Sound Design:
Editorial Company: Whitehouse Post, London Post Production: MPC London
Music: “ Life”
Composer: Hanan Townshend
International research, undertaken by Volvo Cars, shows that six out of ten people globally want to spend more time pursuing outdoor activities – with hiking, running and cycling topping the most-popular list. Among those who feel unable to prioritise their hobbies, 68 per cent indicated that their work takes up too much time in their life. Responding to these insights, Volvo Cars’ new V90 Cross Country campaign encourages people to rediscover their passions and adventures that they once loved and prioritised.
The campaign film, shot in and around Vancouver, Canada, follows four business professionals reconnecting with their loved ones and the passions of their past, leaving the city behind in their Volvo V90 Cross Country for surfing, fishing and nature photography trips.