War Child Publicidad en TV y cine, Digital Duty of Care TOAD London

Duty of Care

Añadir a la colección
Añadir una nota
Sector Organizaciones benéficas, fundaciones, voluntarios
Media Publicidad en TV y cine, Digital
Mercado Reino Unido
Agencia TOAD London
Publicado julio 2015

Creditos y descripciones

The scenarios in this innovative, gaming-style execution are drawn from real-life testimonies of children in War Child's projects across Africa and the Middle East, who have witnessed and experienced the most unacceptable violations to their rights. The hard-hitting 'Duty of Care' video is at the forefront of War Child UK's HELP campaign. It subverts first person shooting games by showing the horror of war through the eyes of Nima, a nine-year-old girl. Agency: Toad, UK.
Brand: War Child
Media: Online
Category: Public interest
Agency: TOAD
Geo: United Kingdom
War Child UK: Duty of Care
Advertising Agency: TOAD, UK
Creative Directors: Guy Davidson, Daniel Clarke