Woza Mami Wata South Africa para Mami Wata

Woza

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Sector Advertising agencies (en), Destinatarios (Países y Lugares)
Media Publicidad en TV y cine, Promo / PR
Mercado Sudáfrica
Agencia Mami Wata South Africa
Creative Director Pantera Cheng
Art Director Pantera Cheng
Copywriter Andy Davis, Nick Dutton, Pantera Cheng
Agencia de production Pantera Buenos Aires
Director Pato Martinez, Francisco Canton
Publicado abril 2017

Premios

Cannes Lions 2017
Film Craft Film Craft: Direction Bronze Lion

Creditos y descripciones

Category: Agency Self-Promo
Media: Content
Brand: Mami Wata
Agency: Mami Wata
Geo: South Africa
Advertising Agency: Mami Wata, South Africa
Creative Director / Art Director / Copywriter: Pantera
Copywriters: Nick Dutton, Andy Davis
Production Company: Pantera / Buenos Aires
Directors: Pato Martinez, Francisco Canton
Producer: Manu Aguer
Post Production: The Mill / London
Grading: Oisin O’Driscoll
Music Composer / Sound Design: Vittorio Giampietro
Music: BCUC
Published: April 2017
Description: “Woza” tells the story of an African surfer who has been taken as a lover by the African water spirit 'Mami Wata.' It features 22 year-old Transkei surfer, Avuyile Ndamase.
Synopsis:
The film tells the story of a young South African surfer taken by the power of the waves. As the noise and chaos of city life cloud his mind -- race cars drifting across dusty streets, people dancing in clubs and kids giving shade -- he finds peace in the water, while he's riding a wave or biding time until the next swell comes along. This film beautifully captures the new 'wave' of African surf culture, whilst paying homage to African spirituality and belief. We believe the continent has a lot to offer the surfing and design community, and our branded film demonstrates this.
Entry Summary:
"Mami Wata” is West African pidgin English literally meaning 'Mama Water’... 'Mother Ocean’ if you prefer. From Madagascar to Morocco, Liberia to Mozambique, Mami Wata is the legend of the African water spirit that appears in the shape of a mermaid. It is said that those who she takes for her lovers, return with a new spirit and become more successful and good looking.