2k Sports Publicidad en TV y cine Vandal barrettSF


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Sector Videojuegos y consolas
Media Publicidad en TV y cine
Mercado Estados Unidos
Agencia barrettSF
Associate Creative Director Brad Kayal
Executive Creative Director Jamie Barrett
Creative Director Todd Eisner, Theo de Gunzburg
Senior Art Director Jen Hartford
Agencia de production Smuggler
Director Bjorn Ruhmann
Publicado junio 2017

Creditos y descripciones

Advertised Brand: 2K Sports
Title: "Vandal"
Agency: barrettSF, San Francisco, CA (USA)
ECD: Jamie Barrett
Associate Partner/Creative Director: Todd Eisner
Associate Creative Director: Brad Kayal
Senior Art Director: Jen Hart
Associate Partner/Head of Production: Conor Duignan
Managing Director: Patrick Kelly
Account Director: Molly Friedman
Account Manager: Emily Brody
Production Company: Smuggler
Director: Björn Rühmann
Executive Producers: Patrick Milling Smith, Brian Carmody
Executive Producer: Allison Kunzman
Chief Operating Officer: Andrew Colon
Line Producer: Alexandra Lisee
Director of Photography: Lasse Frank
Production Designer: Jason Kisvarday
Editorial: Exile
Editor: Nate Gross / Grant Surmi
Head of Production: Jennifer Locke
Senior Producer: Remy Foxx
VFX / Finish: A52
VFX Supervisor: Jesse Monsour
CG Supervisor: Andy Wilkoff
2D VFX Artists: Jesse Monsour, Richard Hirst, Brendan Crockett, Enid Dalkoff, Michael Vaglienty
3D Artists: Jun Kim, Aemelia Widodo, Phiphat Pinyosophon
Animator: Peter Murphy
Colorist: Paul Yacono
Producer: Drew Rissman
Executive Producers: Patrick Nugent & Kim Christensen
Managing Directors: Linda Carlson & Jennifer Sofio Hall
Music: Tuesday Collective
Sr. Producer: Chelsea Maddox
Assistant Producer: Sam Blehar
Creative Director: Theo de Gunzburg
Audio Mix: LIME
Engineer: Joel Waters
In “Vandal,” its latest creative work for the WWE 2K video game franchise, advertising agency barrettSF is focusing on the future by disrespecting the past. The new spot launched June 19 on ESPN with the tagline: “Be Like No One.”
In years past, names like Dwayne “The Rock” Johnson, John Cena, Stone Cold Steve Austin and Brock Lesnar have been announced as cover stars, but this year’s cover star, Seth Rollins, could care less about the past. He’s burning it to the ground.
Seth Rollins is a dynamic in-ring architect, charismatic leader and fan-favorite WWE personality. Showcasing him created a unique opportunity to elevate the next generation of WWE Superstars by rebelling against the company’s’s storied history, rather than embracing it.
Now in its fourth year with 2K Sports, barrettSF has strived to bring a new level of intrigue to the WWE brand.
The new spot opens late at night outside a large warehouse. Once inside, we discover the warehouse is actually a showroom with more than 50 years of WWE history on display: the WWE archives. Throughout the rest of the spot, we see iconic pieces of WWE’s history smashed, destroyed and burnt by a masked intruder. In the end, the intruder is revealed to be the star of WWE’s current and future generation, Seth Rollins.