SHAG TAG Ogilvy Paris para Aides

SHAG TAG

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Sector HIV/AIDS (en)
Media Publicidad en TV y cine
Mercado Francia
Agencia Ogilvy Paris
Director Baptiste Masse
Creative Director Chris Garbutt, Frederic Levron
Art Director Emmanuel Bougnere
Account Supervisor Benoit De Florian
Agencia de production Mecanique Generale
Publicado septiembre 2011

Creditos y descripciones

Category: Animation
Advertiser: AIDES
Product/Service: AIDES
Agency: OGILVY FRANCE
Production Company: MÉCANIQUE GÉNÉRALE, Paris, FRANCE
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Chris Garbutt
Creative Director: Chris Garbutt/Frederic Levron
Art Director: Emmanuel Bougnere
Agency Producer: Hugo Diaz
Account Supervisor: Benoit De Florian
Advertiser's Supervisor: Antoine Henry
Director: Baptiste Masse
Account Manager: Xavier Delaporte
Account Manager: Xavier Delaporte
Other Credits: Julien Jacques/Business Director @ Mecanique Generale

English Description
After the HIV scare in the 80’s and 90’s, numerous initiatives were put into place to warn against the spread of HIV and wearing a condom became the norm. But, in the past 10 years, condom sales have dropped dramatically.
Our challenge was to get the younger generation who haven’t lived the fear of Aids to protect themselves. In order to achieve this, we came to the place where the audience is: Facebook. We turned an existing functionality, the photo tagging, into a way to create awareness around the use of condom. This is how Shag Tag was born.