Altice Publicidad en TV y cine Knockout Round & Trophies Y&R New York

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Knockout Round & Trophies

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Sector Equipos deportivos, Telecomunicaciones
Media Publicidad en TV y cine
Mercado Estados Unidos
Agencia Y&R New York
Chief Creative Officer Leslie Sims
Executive Creative Director Joao Coutinho
Creative Director Felipe Pavani, Kate Lummus
Art Director Santiago Lastra, Marcos Porrata, Tyler Winston
Copywriter Miguel Durao, Joel Robert Johnson, Jesse Stanton
Agencia de production Hogarth Worldwide
Director Evan Bernard
Publicado julio 2018

Creditos y descripciones

Media: Web Film
Category: Other
Client: Altice
Agency: Y&R
Production: Hogarth
Country: United States of America
Director: Evan Bernard
Chief Creative Officer: Leslie Sims
Executive Creative Director: Joao Coutinho
Creative Director: Kate Lummus
Creative Director: Felipe Pavani
Copywriter: Joel Robert Johnson
Copywriter: Jesse Stanton
Copywriter: Miguel Durao
Art Director: Marcos Porrata
Art Director: Santiago Lastra
Art Director: Tyler Winston
Executive Producer: Barbara Resua
Graphics & Animation: Hevan Chan, Brigitta Martiana
Production: Middle Mile
Head of Production: Greg Lotus
Music Producer: Theresa Notartomaso
Business Affairs: Janet Muentes
Group Account Director: David Pomfret
EVP, Managing Director of Technology and Business Practice: Jessica Post
Account Executive: Tony Miller
Community Manager: Imani Albert
Social Strategist: Farouk Ajakaiye
Strategy Director: Bediz Eker
Project Managers: Clint Walsh, Chris Borelli
Edit House/Animation: Hogarth
Editor: Bruce Ashley
Casting: Skitish Media
Synopsis:
The world believes that America doesn’t care about soccer, but that’s not entirely true. There is an entire population of Americans who live and breathe soccer every single week – soccer moms. And they not only care about soccer, they know a whole lot more than anyone gives them credit for. Altice USA and Y&R are launching a social series called "Soccer Moms Center," a digital show centered on World Cup analysis by the foremost soccer fans in America: Soccer Moms. And at a time where almost all soccer coverage is male, these Soccer Moms are a refreshing voice and perspective in the conversation. From the early rounds to the finals, this cast of moms is offering coverage, reactions, game analysis, and predictions to offer a new perspective as America follows the biggest sporting event in the world.