Tougher than Tough DDB New York para American Association of Retired Persons (AARP)

Tougher than Tough

Añadir a la colección
Añadir una nota
Sector Anuncios de servicio público
Media Publicidad en TV y cine
Mercado Estados Unidos
Agencia DDB New York
Chief Creative Officer Ícaro Dória
Executive Creative Director Lucas Panizza
Senior Art Director Mina Mikhael
Senior Copywriter Turan Tuluy
Agencia de production Bullitt
Director Tim Kostka
Publicado abril 2017

Creditos y descripciones

Caregiver Assistance | Ad Council
Client: Ad Council and AARP
Agency: DDB New York
CCO: Icaro Doria
ECD: Lucas Panizza
Senior Copywriter: Turan Tuluy
Senior Art Director: Mina Mikhael
Chief Production Officer: Madison Wharton
Head of Production: Ed Zazzera
Executive Producer: Chris Klein
Manager Art Buying: Jane Piampiano
Print Producer: Joan Elsesser
Account Director: Lauren Neuman
Account Supervisor: Caroline Uffelman
Associate Planning Director: Neil Simpson

Production Company: Bullitt
Director: Tim K
CEO/Executive Producer: Todd Makurath
Executive Producer: Luke Ricci
Head of Production: Jenni Sprunger
Line Producer: Vincent Oster

Editorial Company: Cut & Run
Editor: Joel Miller
Assistant Editor: David Belizario
Executive Producer: Lauren Hertzberg
Senior Producer: Joanna Hall

Executive Producer: Lauren Hertzberg
Producer: Johanna Hall

Color: The Mill
Producer: Natalie Westerfield
Colorist: Mikey Rossiter

VFX/Conform: Jogger
Flame Artist: Joseph Grosso
Assistant Flame Artist: Matthew Dolvin
Producer: Wendy Gardner

Music: Felt Music
Music Director: Natalie Dickens

Audio: Duotone Audio Group
Audio Engineer: Andy Green
Executive Producer: Greg Tiefenbrun
Description:
Men represent 16 million of the more than 40 million Americans who are unpaid family caregivers. Although most male caregivers agree that caregiving is stressful, very few reach out for help; they often avoid talking about their situation with others and don’t feel comfortable discussing the emotional challenges of caregiving. More than half (63%) of male caregivers are the primary caregiver for their loved one, and the majority of employed male caregivers juggle with working 40 or more hours per week. New PSAs from DDB New York feature "tough guy" Danny Trejo and use the tagline "Caregiving is tougher than tough," directing male caregivers to aarp.org/caregiving for Care Guides and other practical tips, tools, and support.