Anchor Publicidad en TV y cine Inside-out Colenso BBDO Auckland


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Sector Productos lácteos
Media Publicidad en TV y cine
Mercado Nueva Zelanda
Agencia Colenso BBDO Auckland
Chief Creative Officer Nick Worthington
Creative Director Dave Brady
Art Director Samuel Trimble
Copywriter Georgia Johnstone
Designer Mike Davidson
Agencia de production Assembly (NZ)
Director Jonny Kofoed
Agencia de production Studio23
Publicado noviembre 2016


Clio Awards 2017
Audio Technique Product/Service: Copywriting Silver
Film Product/Service: Short Form (between One [1] Minute And Five [5] Minutes) Bronze

Creditos y descripciones

For the first thirteen years of our lives we do exactly what our parents tell us. For the next thirteen we do the exact opposite. To engage a new audience, Anchor and Colenso BBDO have collaborated with World Champion Slam Poet Harry Baker and visual artists like Parris Goebel to create three performance poems about milk. The campaign aligns directly with Anchor’s 'Go Strong' platform, the belief being that the nutrition in dairy provides the strength which builds confidence to give anything a go. The project aims to inspire teenagers to be themselves and create their own definition of strength.
Title: Inside Out
Category: Drinks, non-alcoholic
Client: Fonterra Brands New Zealand
Agency: Colenso BBDO, Auckland
Production: Assembly / Brett Goebel & Parris Goebel via Studio23
Country: New Zealand
Creative Chairman: Nick Worthington
Chief Creative Officer: Nick Worthington
Creative Director: Dave Brady
Art Director: Samuel Trimble
Copywriter: Georgia Johnstone
Producer: Michelle Hong
Head of Broadcast: Jen Storey
Designer: Mike Davidson
Colenso BBDO
International Group Business Director - Rachel Morgan
Group Business Director - Annabel Rees
Senior Account Manager - Tymon Rackley
Head of Planning - Mylene Ong
Digital Strategy Director - Sarah Barrett
Digital Strategist - Holly Dean
Head of PR & Activation - Paul Gunn

Words by Harry Baker
Sound Design: Harmonic Studio
Peter Hobbs - Composer
Production Company: Assembly
Jonny Kofoed - Director of Motion & Design (Inside-out)
Megan Au - DOP ('Real')
Claire Graveline - Photographer (Real)
Production Company: Studio23 (Blank Canvas)
Brett Goebel
Parris Goebel
Choreography: Parris Goebel (Blank Canvas)
GM Anchor - Otavio Faccina
Marketing Manager - Kevin Taffs
Director of Marketing - Clare Morgan
CMO - Andy Dasgupta
Media Agency: MediaCom
Website URL:
World Champion Slam Poet Harry Baker performs a poem about the ingredients in milk which grow strong bones for a lifetime. His words are brought to life in animation using a mix of typographic, video and CGI elements to create a multi-layered, highly textural world which explains how milk is packed with vital minerals and nutrients.