Animal Planet Publicidad en TV y cine ANIMAL PLANET REFRESH Discovery Communications

ANIMAL PLANET REFRESH

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Sector TV/Radio Programas
Media Publicidad en TV y cine
Mercado Estados Unidos
Agencia Discovery Communications
Director Grant Gilbert - Dblg
Producer Double G Studios
Publicado abril 2013

Creditos y descripciones

Advertiser: ANIMAL PLANET
Agency: DISCOVERY COMMUNICATIONS EUROPE
Category: Broadcast Idents & Sponsorships
Editing Company: Blue Zoo (Animation)
Producer: Double G Studios
Sound Design/Arrangement: Envy
Executive Creative Director: Grant Gilbert
Sound Studio: Envy
Director: Grant Gilbert

Brief Explanation
The identity for Animal Planet has long been out of sync with the audience's needs. This channel refresh was about bringing those 'surprisingly human' attributes out that all animal lovers find so endearing, with a fresh and contemporary new look - cue, our Animal Planets.