ROCKET RAT Zoom! para Latvian Music Producers Association

ROCKET RAT

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Sector Entretenimiento y ocio
Media Publicidad en TV y cine
Mercado Letonia
Agencia Zoom!
Publicado noviembre 2003

Premios

Golden Hammer 2004
The Winners Social Ads Silver

Creditos y descripciones

Association of Latvian music producers asked us to do a campaign against illegal piracy. The marketing problem was simple: to stop people downloading music for free and send them to CD-stores to buy it for 20 EUR a CD.
Philosophy/Solution

So instead of using logic we grabbed them by emotions. A Latvian cult musician, 7 feet tall Bindeman holds a one-eyed soft-toy rat by its tail saying: “The same thing that’s about to happen with this pirate will happen to everybody I find with a pirate disc”. Then he shoves a firework rocket in its ass and sends it up to the sky. Bang!
Title "Rocket Rat"
Agency ZOOM!
City Riga
Advertiser Latvian Music Producers Association
Brand Name Association of Latvian music producers
Business Sector Culture, Leisure & Sport
Market Latvia
Country of Production Latvia
Language Latvian
Type Television
Length 30 seconds
Tagline Don't buy what's stolen