A New Kind of Luxury Serviceplan Munich para BMW

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A New Kind of Luxury

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Sector Coches
Media Publicidad en TV y cine
Mercado Alemania
Agencia Serviceplan Munich
Chief Creative Officer Alex Schill
Executive Creative Director Michael Wilk, Jason Romeyko, Wolf-Eike Galle
Creative Director Kolja Danquah
Publicado septiembre 2017

Creditos y descripciones

Media: TV
Category: Automotive
Client: BMW
Agency: Serviceplan Munich
Country: Germany
Chief Creative Officer: Alex Schill
Executive Creative Director: Jason Romeyko
Executive Creative Director: Michael Wilk
Executive Creative Director: Wolf-Eike Galle
Creative Director: Kolja Danquah
Description:
With 'Bayerische Motoren Werke', Serviceplan invented a new identity for the luxury segment of BMW. The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt. The unique new naming and communication branding is true for all upcoming luxury automobiles of the brand, and the high end services offered to their customers. Conceived by Serviceplan Campaign International in partnership with BMW as a long-term branding strategy symbolising a statement of luxury and prestige. 'Bayerische Motoren Werke' represents the paramount quality of the brands high end series. 'Bayerische Motoren Werke' sharpens the profile and positioning of the most exclusive vehicles in the portfolio as an independent product category. In addition to the BMW 7 Series, the new BMW 8 Series, the new BMW X7 will also be part of the extensively extended model family for the luxury segment. The joint identity and attitude of the top models is reflected in a redesigned signet.The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt (14 - 24 September 2017).