|Media||Publicidad en TV y cine|
|Agencia||Serviceplan Campaign X Munich|
|Creative Director||Christian Sommer|
|Agencia de production||3DEXCITE|
Creditos y descripciones
'On a Mission' is the title of the global campaign for the new BMW X3, which celebrated its world premiere at the International Automobile Exhibition (IAA) in Frankfurt am Main. Serviceplan Campaign with the team around Managing Directors Markus Koch (consultancy) and Christian Sommer (creation) is responsible for one highlight of the campaign: The Munich experts at Serviceplan Campaign developed a 360° virtual reality test drive on Mars. The BMW X3 takes customers and fans on the world's first test drive through the breathtaking scenarios of Mars, literally pushing boundaries.