On a Mission Serviceplan Campaign X Munich para BMW

On a Mission

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Sector Coches
Media Publicidad en TV y cine
Mercado Alemania
Agencia Serviceplan Campaign X Munich
Creative Director Christian Sommer
Agencia de production 3DEXCITE
Publicado septiembre 2017

Creditos y descripciones

'On a Mission' is the title of the global campaign for the new BMW X3, which celebrated its world premiere at the International Automobile Exhibition (IAA) in Frankfurt am Main. Serviceplan Campaign with the team around Managing Directors Markus Koch (consultancy) and Christian Sommer (creation) is responsible for one highlight of the campaign: The Munich experts at Serviceplan Campaign developed a 360° virtual reality test drive on Mars. The BMW X3 takes customers and fans on the world's first test drive through the breathtaking scenarios of Mars, literally pushing boundaries.
Media: Interactive
Category: Automotive
Client: BMW
Agency: Serviceplan Campaign, Germany
Production: 3DEXCITE
Country: Germany
Creative Director: Christian Sommer
Managing Director Accounting: Markus Koch
Account Director: Leif Call
Text: Roberto Doná
Sound Design: Boris Salchow