Bonux Publicidad en TV y cine PALMTREE Leo Burnett Brussels

PALMTREE

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Sector Detergentes
Media Publicidad en TV y cine
Mercado Bélgica
Agencia Leo Burnett Brussels
Director Lernert, Carsten Sander
Creative Director Tom Loockx, Jorrit Hermans
Art Director Isabelle Hubinon
Copywriter Sophie Colens
Producer Tatiana Pierre
Account Supervisor Kaat Danneels
Editor Koen Timmerman
Agencia de production Monodot
Publicado septiembre 2011

Creditos y descripciones

Category: Household: Cleaning Products
Advertiser: PROCTER & GAMBLE
Product/Service: BONUX DETERGENT
Agency: LEO BURNETT BRUSSELS
Production Company: MONODOT, Brussels, BELGIUM
Creative Director: Tom Loockx/Jorrit Hermans
Copywriter: Sophie Colens
Art Director: Isabelle Hubinon
Agency Producer: Marc Van Buggenhout
Account Supervisor: Kaat Danneels
Advertiser's Supervisor: Vittoria Scagliusi
Producer: Tatiana Pierre
Director: Lernert/Sander
Editor: Koen Timmerman
Post Production: Condor Brussels
Account Manager: Ellen Sonck
Planner: Tom Loockx/Jorrit Hermans
Director Of Photography: Ram Van Meel
Account Manager: Ellen Sonck
Planner: Tom Loockx/Jorrit Hermans
Director Of Photography: Ram Van Meel

English Description
A humorous challenge to laundry advertising clichés, informed by - and dramatising - the key benefits of Bonux: value for money and straightforward delivery of clean and fresh results. Rewarding tier 3 customers for their smart choice. Bonux is clean, fresh and affordable.