Here's To You M&C Saatchi Sydney para BWS

Here's To You

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Sector Restaurantes
Media Publicidad en TV y cine
Mercado Australia
Agencia M&C Saatchi Sydney
Creative Director Dave Roberts Sid Lee
Art Director Paul Slater
Senior Art Director Mike Miller
Copywriter Zac Goldberg
Senior Copywriter Geoff Reid
Creative Tom Mcfarlane
Agencia de production Exit Films
Director Tom Campbell
Publicado octubre 2017

Creditos y descripciones

Media: TV
Category: Drinks, alcoholic
Client: BWS
Agency: 1440 & M&C Saatchi
Production: Exit Films
Country: Australia
Director: Tom Campbell
Creative Director: Lee Roberts
Art Director: Paul Slater
Copywriter: Zac Gold
Creative: Tom McFarlane
Producer: Fiona Pakes
Producer: Linda Varney
Senior Copywriter: Geoff Reid
Senior Art Director: mike miller
Executive Producer: Jackie Archer
Simone Cherry - Lead Designer
Sionen Adijans - Senior Designer
Jack Farrell - Designer
Tom Roder - Finished Artist
Post Production - The Editors & White Chocolate
Sound Design & Composition - Song Zu
Logo Animation - Resolution Design
Howard Spreadbury - Managing Director
Paul Coles - Client Services Director
Michael Porter - Account Director
Cameron Green - Senior Account Manager
Sam Hurwood - Account Manager
Photographers - Barnaby Wilshier & Dick Sweeney
Synopsis:
Australia's leading convenience drinks retailer BWS has revealed via 1440 & M&C Saatchi, its new brand platform, Here's to You, in one of the largest campaigns in the organisation's history. The campaign is designed to capture the hearts of Australians, focusing on the everyday connections made while sharing a drink with loved ones. In preparing for the campaign, the BWS team undertook a deep analysis of its stores, teams, customers, suppliers and partners. Here's to You, is aimed at further cementing the BWS brand's desire to centre itself as a locally relevant and convenient place to buy drinks across the country.