Carlsberg Publicidad en TV y cine Introducing Carlsberg Unfiltered Fold 7

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Introducing Carlsberg Unfiltered

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Sector Cerveza
Media Publicidad en TV y cine
Mercado Reino Unido
Agencia Fold 7
Chief Creative Officer Ryan Newey
Creative Adrian Lim, Lucy Aston
Agencia de production Blink Productions
Director Martin Krejci
Publicado octubre 2018

Creditos y descripciones

Media: Print
Category: Drinks, alcoholic
Client: Carlsberg
Agency: Fold 7, London
Production: Blink
Country: United Kingdom
Director: Martin Krejci
Chief Creative Officer: Ryan Newey
Creative: Adrian Lim
Creative: Lucy Aston
Producer: Ben Catford
Producer: Ewen Brown
Account Managers: James Joice, Hannah Liu and Jamie Herman
Still Photographer: Kenneth Willardt
Editor: Filip Malasek, Robota
Post Production Company: MPC
Music Supervision: Sean Craigie-Atherton @ Siren
Sound Company: Factory
Published: October 2018
Synopsis:
Fold7 delivers its first global work for Carlsberg following the agency’s expanded remit. The campaign promotes the new premium ‘Unfiltered’ offering. The new global campaign builds on the success of the ‘The Danish Way’ featuring actor Mads Mikkelsen with the launch of Carlsberg’s new ‘Unfiltered’ offering. The campaign will see a more rugged Mikkelsen exhibit the progressive, straightforward and honest qualities that represent a more ‘Unfiltered’ outlook. The work reflects the characteristics of the new brew and suggests another explanation for why Carlsberg is probably the best beer in the world. Directed by Blink's Martin Krejci, the shoot involved a team of puppeteers who manipulated Mikkelsen’s transformation from neat to rugged through sophisticatedly assembled wires and threads. A conscious decision was made to keep CGI to a minimum in order to stay true to the craft message of the new brew.