Champion Publicidad en TV y cine Join the Chant Innocean USA

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Sector Otros servicios y productos para los coches
Media Publicidad en TV y cine
Mercado Estados Unidos
Agencia Innocean USA
Agencia de production Rattling Stick
Director Ivan Bird
Publicado mayo 2018

Creditos y descripciones

Rebranding and Packaging Design: Design: Jon Ritt Design Co.
Agency: INNOCEAN Worldwide
, Huntington Beach, Calif
Client: Federal Mogul, Champion

Production Company: Rattling Stick

Director: Ivan Bird at Rattling Stick
Production Service Company (Mexico): The Lift
Editorial, Music, Sound Design, Mix: Endless Noise
Editorial Company: Work Editorial

Editorial Company: Push 22

Post Production: Ron Rose Milagro
Published: May 2018
Synopsis:
The agency began by rebranding the Champion logo, giving it meaning beyond just a name for an automotive after-market parts company. The new logo now reminds people that “THERE’S A CHAMPION IN HERE,” in both their machines and in their hearts.
Next, IOW updated Champion’s existing packaging with a new design system that can be applied across a growing range of automotive and lifestyle products. Instead of using the typical product photography used by every automotive after-market brand, we commissioned the famed hot rod artist, Coop (an icon in hot rod culture) to celebrate each Champion product in his distinctive pen and ink graphic style. Using craft paper, a 6-color palette, a graphic illustration and an old-school font, we landed on a nostalgic but modernized look.
The brand’s packaging is now striking and recognizable in all contexts: on shelf, in garage, signage, digital and broadcast. It provides a singularity of focus, enabling Champion to express its point of view in a crowded category. In addition, it has picked up numerous awards including Gold at the National Addy’s, The London International Awards, Andy Awards, and Graphis.